Vienna offers a vibrant shopping scene that combines luxury, tradition, and local craftsmanship. From elegant shopping streets to bustling markets and artisan boutiques, the Austrian capital has something for every style and budget.
Why Shop in Vienna?
Vienna is not just a city of history and classical music — it’s also a shopping destination. Whether you’re looking for Austrian-made fashion, designer brands, or authentic souvenirs, you’ll find quality and variety across the city’s districts.
Best Shopping Streets in Vienna
1. Mariahilfer Straße
What to Expect: Vienna’s longest and most popular shopping street, lined with international brands, department stores, and cafes.
Highlights: H&M, Zara, Peek & Cloppenburg, local Austrian brands
Getting There: U3 Metro Line – stations include Neubaugasse and Zieglergasse
More Info: https://www.wien.info/en/shopping-wining-dining/shopping/mariahilfer-strasse
2. Kärntner Straße & Graben
What to Expect: Upscale shopping near St. Stephen’s Cathedral with luxury fashion, watchmakers, and historical architecture.
Highlights: Swarovski, Aigner, Omega, DO & CO Albertina
Bonus: Combine shopping with sightseeing in the city center
Traditional Markets & Souvenirs
Naschmarkt
Type: Open-air market
Known For: Exotic foods, Austrian specialties, antiques, and handcrafted goods
Tip: Go early for fresh produce and brunch at a local café
More Info: https://www.wien.gv.at/english/leisure/markets/naschmarkt.html
Spittelberg Quarter
Type: Boutique shopping and craft stores
What You’ll Find: Austrian artisan products, ceramics, textiles, and sustainable fashion
Ideal For: Unique gifts and souvenirs
Location: Near MuseumsQuartier
Shopping Centers Worth Visiting
Donau Zentrum
Location: 22nd District
What to Expect: Over 250 stores, restaurants, and a cinema
Good For: Rainy-day shopping or all-in-one convenience
Website: https://www.donauzentrum.at
SCS – Shopping City Süd
Location: Just outside Vienna
Tip: Austria’s largest shopping mall
Shuttle Info: SCS Express Shuttle available from the city center
Website: https://www.scs.at
What to Buy in Vienna?
- Mozartkugeln (Mozart balls) – famous chocolate treat
- Austrian Wine – Grüner Veltliner or Riesling
- Lobmeyr Glassware – fine Viennese crystal
- Augarten Porcelain – luxury ceramics from Vienna
- Austrian Fashion – designers like Lena Hoschek
Final Tips for Shopping in Vienna
- Opening Hours: Most shops open from 10:00 AM to 6:00 PM, closed on Sundays
- Tax-Free Shopping: Non-EU visitors can claim VAT refunds — ask for a Tax-Free form at checkout
- Local Brands: Support Austrian craftsmanship by choosing made-in-Austria items
